This course is designed to help Project LeanNation franchise partners successfully navigate the critical 8-week period known as Community Activation. This period begins after signing a lease for a Project LeanNation store and is crucial for creating brand awareness, developing relationships with the community, and driving presales to open stores with 100+ Founding Members on day one. With grassroots outreach events and relationships with local businesses, PLN creates a sense of community even before the store opens, setting the franchise partner up for success.

The course will cover essential elements of a successful Community Activation, including brand awareness, grassroots outreach, local business relationships, and presale strategies. Additionally, you will learn how to use the training tools provided by the PLN HQ team to ensure successful presales and create a presales space while the store is under construction.

By the end of the course, you will have a clear understanding of the benefits of Community Activation, including increased brand awareness, community engagement, and successful presales. You will also have the skills and tools needed to develop and implement an effective Community Activation plan that will set you up for success.

Course Objectives:

- Understand the critical 8-week period of Community Activation and its importance.
- Learn how to create brand awareness and develop relationships with the community.
- Identify effective grassroots outreach and local business relationship strategies.
- Develop and implement presale strategies that lead to a successful opening day.
- Learn how to use the training tools provided by the PLN HQ team to ensure successful presales.

Course Outcomes:

- Improved understanding of the critical 8-week period of Community Activation and its importance.
- Enhanced ability to create brand awareness and develop relationships with the community.
- Improved ability to identify effective grassroots outreach and local business relationship strategies.
- Improved ability to develop and implement presale strategies that lead to a successful opening day.
- Improved ability to use the training tools provided by the PLN HQ team to ensure successful presales.

Course Delivery:

This course will be delivered through a combination of online learning modules and live webinars. The online modules will be self-paced, allowing you to learn at your own convenience. The live webinars will provide an opportunity for you to interact with the instructor and ask questions.

Who Should Take This Course?

This course is designed for Project LeanNation franchise partners who are preparing to go through the critical 8-week period of Community Activation after signing a lease for a Project LeanNation store. Whether you are a new or experienced franchise partner, this course will provide you with valuable insights and practical guidance on how to successfully create brand awareness, develop relationships with the community, and drive presales to open stores with 100+ Founding Members on day one.