All Staff Training

Communications Strategy


Description
This course is focused on member communications strategies, including communication with leads, current members support calls, and the channels we use to communicate with our clients and members. The module will outline best practices for converting leads, supporting our members, and efficiently communicating logistics and other necessary information.

As the quote says, "Communication works for those who work at it," and this course is designed to help you work at it. Effective communication is crucial to providing exceptional customer service, building trust, and fostering customer loyalty. Through this course, you will learn how to communicate with members effectively, create rapport and trust, and provide the support they need to achieve their goals.

Course Objectives:

Learn how to effectively communicate with leads
Understand the best practices for supporting current members
Learn how to use communication channels to share necessary information with members
Understand how to convert leads into customers
Learn how to create rapport and build trust with members
Understand how to provide support that meets member needs

Course Outcomes:

Improved ability to communicate with leads
Improved ability to support current members
Better understanding of how to use communication channels effectively
Improved ability to convert leads into customers
Improved ability to build rapport and trust with members
Improved ability to provide support that meets member needs

Course Delivery:

This course will be delivered through a combination of online learning modules and live webinars. The online modules will be self-paced, allowing you to learn at your own convenience. The live webinars will provide an opportunity for you to interact with the instructor and ask questions.

Who Should Take This Course?

This course is designed for all staff members who are responsible for communicating with members. Whether you are responsible for answering support calls or managing social media channels, this course will provide you with valuable insights and practical guidance on how to communicate effectively with members and build long-term relationships with them.

Content
  • Lead Management Process
  • Lead Assignment Process
  • Lead Task Management
  • Lead Call Strategy
  • Lead Call Script
  • Lead Voicemail Script
  • Member Communication
  • New Online Order Call Script
  • Member Follow Up Calls Script
  • Member Follow Up Voicemail Script
  • Member Cancelation Call Scripts
  • Member Recovery Call Script
  • Member Win-Back Call Scripts
  • Conversation Text Platform
  • Why Text Messages
  • SMS Lead Funnel
  • Conversations Overview
  • Conversation Broadcasting
  • Conversation Text Templates
  • Conversation Suppressed Contacts
  • Conversation Automation
  • Communications Quiz
Completion rules
  • All units must be completed